Email marketing is an incredibly powerful digital marketing tool that can do much more than simply help you attract new customers and retain your current ones. The best email marketing services for your business should offer features like the ability to segment your contacts, send time-sensitive emails, and track the results of your campaigns.
Choosing the right email marketing service can be challenging. To make things easier for you, here are the top 10 email marketing services across all categories that have stood out in our research.
Benefits Of Using Email Marketing Services
The best email marketing service can bring you the successful marketing campaign. There are the number of reasons for choosing the email marketing services, some of them are given below.
- Provides you with valuable insights and analytics that you can use to recover your campaigns.
- Automate a lot of the tasks associated with email marketing, such as creating lists, sending out emails, and managing bounced emails.
- Finally, it will help you protect your reputation by ensuring that your emails are delivered to the inbox and not the spam folder.
Things To Consider When Buying An Email Marketing Tool
Email marketing is somewhere a great way to reach out to potential customers and encourage your business. But with various email marketing tools available, how can you know which one is right for you?
Ease of use: The tool should be easily navigational and use, so that you can get started quickly and without any headaches.
Features: The tool should have all the features you need to make your email marketing campaign successful, such as a contact list, templates, scheduling, and reporting.
Pricing: It should be affordable, so that it fits into your budget.
Customer support: In case you run into any problems using the tool, you should be able to get help from customer support.
Let’s come to our top 10 email marketing tools or services.
SendInBlue (SIB) is a powerful tool that aid businesses to reach their target audiences. It is a great choice for small businesses that want to send high-quality email campaigns without breaking the bank.
It offers a wide range of features like templates, a vast contact list management system, drag-and-drop email builder and exceptional deliverability rates.
It provides multiple integrations, so you can use it with your existing website or CRM system. SIB also release detailed analytics so that businesses can track their email campaigns’ performance.
SendInBlue (CTA) allows users to send up to 300 emails per day, that too, at free of cost. It also has premium plan that starts at $25/month and allows you to send up to 100,000 emails/month.
Getresponse is a leading email marketing service provider that invites businesses to busineconnect with their customers promptly. Businesses can create and send promotional emails, newsletters, and other types of email campaigns.
It also has a great delivery rate, so you can be sure that your emails will reach your customers’ inboxes. This marketing service offers a number of templates and designs that businesses can use to create their emails.
The Getresponse (CTA) plan starts at $11.99/mo. and goes up to $79.99. Users can also access its free plan.
3. Constant Contact
Constant Contact offers a comprehensive suite of email marketing services to help businesses reach and engage their customers. It helps you send professional-looking emails to an unlimited number of users.
Design stunning email newsletters, track your results, and manage your contacts. It provides templates and designs that are easy to use.
You can build landing pages, custom forms, and even use HTML and CSS to create your own emails. Plus, it integrates with a variety of other software platforms, so you can use it to manage your entire marketing strategy.
Constant Contact (CTA) has a 60-day free trial and later on their pricing begins at $9.99/month.
AWeber allows you to automate your email marketing, so you can set up a campaign and it will send the emails for you. With AWeber, businesses can easily keep track of who opens their emails and who clicks on the links inside them.
The most important feature of the tool is the ability to section your audience. This means that you can simply send different emails to different groups of people.
For example, you could send a special offer to first-time customers or a coupon to people who live in a certain area. It delivers tools to help you track your results, such as open rate and click-through rate.
AWeber (CTA) offers limited features in its free plan. Its monthly Pro Plan starts at just $19.99 per month.
ConvertKit is a solid and proven email marketing service that helps businesses convert leads into customers. It offers an assortment of templates that can be custom-made to fit your brand.
Businesses use Converkit’s automation tools to send targeted emails to their subscribers. ConvertKit integrates with many popular applications, such as WordPress, Shopify, and WooCommerce.
A great choice for businesses of all sizes, it helps them track results, manage subscribers, and auto-respond to customers.
ConvertKit (CTA) offers a free trial, so you can try it out before deciding if it’s the right tool for you. Upgrade it for a price of $15/month if required.
Mailchimp offers plenty of features to help businesses effectively market to their customers. Their easy-to-use drag and drop email builder make creating newsletters and other emails a breeze.
Their template library offers ample pre-designed layouts to choose from, so you can find the perfect look for your business. And if you need any help along the way, their friendly customer support team is always happy to lend a hand.
Another benefit of using Mailchimp is that they have a free plan for small businesses. This plan includes all of the essential features you need to get started with email marketing, including up to 2,000 contacts and 10,000 sends per month.
Mailchimp (CTA) plans are divided into three categories: Essentials (Starts at 770/month), Standard (Starts at 1,150/month) and Premium (Starts at 23,000/month).
Moosend is recommended for anyone looking for a platform that is simple to use yet powerful in its features. It provides 24×7 customer support, which is always available to help with any issues you may have.
It is the user-friendly platform that you can encounter. Its interface is uncluttered. The ability to create tempting email templates using a drag and drop feature is really handy and saves a lot of time.
Moosend (CTA) offers a 30-day free trial and after that you can upgrade for $9/month.
With the help of the HubSpot email marketing tool, you can easily take your business to the next level. You can send an unlimited number of emails with a free plan, but you’ll have to upgrade to a paid plan if you want to use automation or advanced tracking features.
Its features are – a drag-and-drop email builder, automatic segmentation, and A/B testing. HubSpot integrates with multiple CRMs, making it easy to manage your customers, and contacts.
This includes the ability to see how many people opened your email, clicked on links, and unsubscribed from your list.
HubSpot (CTA) has a free plan that allows businesses to send up to 2,000 emails per month. If you need more advanced traits, then their premium plans begin at $45/mo.
Drip can be an extremely effective method to endorse your business. This allows businesses to save time while still being able to send out targeted messages to their customers.
It allows you to send a series of emails, typically over a period of days or weeks, to contacts who have signed up to receive them.
This type of marketing can be very targeted, making it more likely that the recipients will take the action that you want them to, such as making a purchase or signing up for a service.
With drip email marketing, you can send out welcome emails, order confirmation emails, shipping confirmation emails, and more. You can also create email automation rules to send out discount codes or special offers based on customer behavior.
Drip (CTA) offers a limited-time free trial, and their paid plans start at $49/month.
ActiveCampaign is considered a super-effective email marketing tool that can help businesses improve their email marketing campaigns.
The deliverability rate is one of the best in the market and it offers excellent tracking features to make sure that your emails are reaching the inbox. Anyone can create responsive emails without any HTML knowledge.
You can also use ActiveCampaign to automate your email marketing campaigns, so that you can save time and effort while still maintaining a high level of quality in your communications.
ActiveCampaign (CTA) doesn’t have free plans. Their plans have been separated into 3 segments: Lite, Plus, and Professional.
The Lite plan starts at $229/mo., the Plus plan starts at $49/mo., and the professional plan starts at $149/mo. “Enterprise” can be customised as per your requirements.
Final Words: Choose Your Email Marketing Solution
There is no dearth of email marketing solutions, but we want you to pick the right one as per your business needs. Below are our recommendations:
- If you are a new blogger, non-profit, or small business, opt for Constant Contact. Their pricing is affordable, and their support team is superb.
- If you operate an e-commerce website, then we suggest using Drip. Their automation and customization features are tremendous.
- If you are a content creator or a blogger, then you can choose ConvertKit. Their platform has cutting-edge funnels that help you take your blogging business to the apex.
- If you are an entrepreneur who wants a solid marketing automation tool that involves SMS messages and SMTP bulk emails, then we suggest relying on SendinBlue.
- If you are finding a single window for all of the email marketing solutions, choose HubSpot. They deliver a suite of marketing tools like sales tools, website builders, email marketing, CRM and more.
Frequently Asked Questions
Is it okay if I do bulk email marketing from my Gmail?
While there are some best practises to follow when bulk emailing from Gmail, it is okay to do so. Just be sure to use a reliable service like SendGrid or MailChimp to avoid any deliverability issues, and be mindful of the number of emails you’re sending so that you don’t get flagged as a spammer.
Which are the popular email marketing tools?
While there are many emails marketing services available, we believe that the best ones are Constant Contact, MailChimp, and AWeber. These 3 tools offer permit you to send newsletters, automate email campaigns, and track your results within a few minutes.
How expensive is email marketing?
The cost of email marketing can vary depending on a number of factors, including the size of your database, the frequency of your campaigns, and the level of customization and personalization you include. For small businesses, it would go between $20 and $300 per month if they run their own campaign, and if you get the help of an email marketing agency, it may cost you around $500 per month or higher.
Name the best email marketing solution for WooCommerce and Shopify.
It depends on what you are looking for in an email marketing app. Some people prefer MailChimp because it is user-friendly and has a lot of integrations. Others prefer Drip because it allows for more automation and segmentation.
Does email marketing help in SEO?
No, email marketing tools do not help with SEO. However, they can help you track your customers’ activities and engagement with your website, which can be helpful in understanding how customers interact with your site. Additionally, they can help you create and send newsletters or other automated emails, which can promote your website or product to customers.
Which are the unpaid email marketing tools?
The best free email marketing tools are MailChimp, HubSpot, and Constant Contact. But you can also check out their premium plans.