Are you looking for the best and quickest method to bring traffic on your website? Have you ever tried Google Ads! You know you can create and launch your own Google Ads campaign with few correct steps and increase your ROI almost immediately.
Digital marketing is a necessary tool for any business today. You need to create your online presence to simply to make your customers trust you and establish your brand value. However, that is also not possible just by creating your website or launching your product and services online.
You also need a regular traffic on your website. SEO is the the best way to attract the organic traffic but it is a long-term process and results are not guaranteed. On the other hand, your business needs to survive to that long to see the results generated by SEO.
This is where comes PPC ads or Pay-per-click. They can you provide you the instant result by bringing traffic on your website and generating revenue. In our opinion, Google ads campaign stands taller than any other type of PPC ads.
What is a Google Ads Campaign?
First let me just give you an overview of what Google ads are to eliminate any doubt. We are not here to give you any definitions because we are sure you already know that otherwise you won’t be here.
You must have noticed whenever you are online and browsing anything. Your first 2-3 results always came with an Ad sign. These are your Google ads, which appear when people click on those results.
Now 3 things happen simultaneously:
1. You got traffic on your website/ landing page/ or blog etc.
2. Since Google Ads are pay-per-click ads, you will have to pay Google for every click.
3. Your website visibility is improving. It can eventually help you to generate organic traffic if you are Working on your SEO strategies simultaneously, again long term process.
You don’t need to hire anyone to run your Google Ads campaign, you can do it yourself if you stay focused and dedicated. Truth is it won’t even take too much of your time once you know your right keyword search and targeting audience.
Google Ads campaigns are highly effective and result-oriented. They are also more personalize and and can target to large to small section of group based on their region, territory, age, gender etc.
PRO TIP- Always keeps checking the search term report to look for the negative keywords to avoid unnecessary ads expense.
The structure of the google ads allow you to create either a one big campaign or multiple campaign at a time. Each campaign would have their own keyword, ad text and landing pages.
Running a multiple campaign is beneficial for you if your have more than 1 Product and services. It allows to divide your budget as per your desire while promoting your least known product and earning money from your most lucrative one.
Steps To Create And Launch Your Own Google Ads Campaign
1. Set up a Google Ads account
Well, Obviously setting up your Goggle Ads account would be your first step. Go online and visit google ads website. On the top section right you will see two options Sign In and Create your account
Click on the “Start Now”. Fill up all the information like you do to set up your account on any other app. It will take 5-10 minutes only. Now you have successfully created your own google ads Account.
Once you have set up your account Google will automatically take you to your home page where you can start creating your Google ads campaign. We would also advise to keep your financial details with you as Google will charge for you for every click while setting up your Campaign.
However, you don’t have to think twice it is a part of your investment. No PPC campaign is better than Google ads. You have guaranteed results and quick Return on Investments (ROI). It is a Google fee to create a Google Ads campaign.
2. Set up your campaign goals
You will see multiple options on your home page but do not worry. Just click on the Campaign option and Google’s interface will guide you through the process. However, we are going to tell you what you should do on each steps.
Once you click on new campaign Google will take you automatically to set up your goals of the Google Ads campaign. It will present you with multiple options. You can roughly divide this section in 3 parts.
l Sales – If you want to generate a sales campaign
l Leads – If you are interested in generating leads for your business
l Website Traffic – If you want to increase your web traffic
l Product and brand consideration – If you want to promote your product and services
l Brand awareness and reach- If you want create awareness for your brand
l App Promotion- If you are interested in promoting your app
l Or Create a campaign without a goal guidance
Then, it will present you with options like what kind of google ads you want to run
l Search
l Display
l Shopping
l Videos
l Smart Ad campaigns
Once you select the type of your Google Ads, it will ask you to ways to reach your goals. It will again present you with few options and you need to click accordingly.
l Website visits
l Phone calls
l Store visits
l App downloads
Now, you have completed your Google ads campaign goals. These goals will be linked to your advertisement and your choices will determine how your ads are going to play for your targeting audience.
3. Describe your business
In the next step, you will be asked to describe your business but not in too many words. Google will ask your business name and your website URL/link. This information will be the part of your ad campaign.
Therefore, you need to be very careful while entering this information. Make sure that there is no spelling error or anything and don’t enter the wrong URL. It is recommended that you enter the link to the landing page that you wish to direct your customers to.
It is not necessary that page should be your website’s home page. You can directly add the product and services landing page or blog link to get better results. This information plays a vital role in your Ad campaign as it will be helpful in predicting your target audience and creating your ad.
4. Designate a geographic location to run ads
Now your next step would be choosing a geographical location of where you would like to display your Google Ads campaign. Well, this step could be tricky. You most likely would want to run your campaign where you think your most of the customers are.
For example if you are a local businessman then you would like to run your campaign locally whereas if you are an international business then you would also like to target your audience in different countries as well.
The problem arises when you are an online business and you are afraid of limiting yourself with geographical constraints. At that point, we would like you to take few steps back, brace yourself and think carefully about your current customers, your product your services and the target audience.
You can advertise your business to the whole world but there is no point in running your
Ad campaign where you have no target audience. You would be wasting your time, efforts and money. For instance, you run you own personalize jewellery items then your target audience is in urban and metro cities. No point of advertising your product in rural rears where e-commerce facilities didn’t exist or your target audience is literally doesn’t exist.
5. Set up your high search keywords
Keywords plays a major role in PPC ad campaigns and we cannot stress enough about it. You need to understand that creating and launching your Google ads campaign may only take 15-30 minutes maximum but you will not get results if your ads are not playing.
Before creating your campaign, do a thorough search on keywords related to your products. Find out which keywords are used by the top competitors in your field. You are not the only one who is using these keywords to target your audience, your competitors are targeting them as well. Therefore, you have to be more specific as well.
In the above jewellery business example: you main keyword is personalized/customize jewellery but this keyword is already targeting by your competitors and you will have to fight for your place. The more the competition the less the result.
If you focused little more and set you keyword as Rose gold personalize jewellery or rose gold customize necklace then you are surely to get more conversions than your competitors because customers know what they want and that is exactly what you have advertise for in your campaign.
6. Write your own Ad text
Writing your own ad plays a vital role in the number of clicks you get. It is comprises of 3 sections.. Before, we move on that, let us explain you how this part will effect your ad campaign.
Whenever, you search something a list of search option related to that keywords opens up. Every search option now shows three things. It shows the website link, the headline of each result, and a 50-word description.
Most of us click on the results where we find any of three or all three sections interesting or as per our liking. Now, let’s discuss the 3 steps in writing your ad in Google Ads campaign:
l Headline
l Description
l Destination URL
We hope now you see and understand the relationship. Why the number of clicks are widely dependent on your ad text.
Headline- Start your headlines with catchy phrases and include main keywords in it. You can add up to 30 characters in your headings. Make sure heading is not too long. You can add abbreviations and short synonyms for the words you can replace
Description – After the heading comes the description. You can write up to 90 character of 30-50 words max in this section. Try to ad the benefits or speciality/ feature of your product and services. Also mention offers if you have any. It will encourage your target audience to click on your links increase the chances of conversion.
Destination URL – You need to make sure that you are adding the link to page where you would like to land the customer directly. It can or cannot be your home page. Especially, if you are dealing in multiple products.
Make sure you direct you customer directly on the page your advertising. For example you have advertise Rose gold personalize jewellery but instead of taking your customers directly to that page they are landing on the home page of your website and have to search again for the product. This doesn’t make sense. You are wasting your valuable resources and your audience precious time.
7. Determine your budget
Now it’s time to set your budget. You obviously don’t want to go overboard. You should not stick to the minimum number. Your budget should be proportionate to the demand you are expecting.
Google Ads give you the full control of your budget. You can set the daily budget, monthly budget. You can also control the number of clicks for which you will pay. This process is known as bidding. It helps you to minimize your loss to almost none.
8. Do a final check- Budget and Review
Now, its time to do a final sweep. Before launching your Google ads campaign, we would advise to double check every step and make sure you are satisfied with your created ad.
l Check your keywords
l Daily budget
l Monthly budget
l Pay attention to the impressions you will get for your budget
l The number of clicks you should expect
l Check your geographical location
l Ensure your ad text
9. Pay the Piper
As we informed you earlier, Google takes its fee based on the steps you made while creating your Google ad campaign. Now, you need to provide your payment information such as debit/credit card details, account information etc.
That information will be saved in your google ads account and it will keep charging you accordingly based on the campaign you run daily or monthly. You can also cancel your payment information once you are done with campaigning.
10. Launch your campaign
By making the payment and hitting submit button, you have launched your first google ads campaign. Congratulations!
You can now start this whole process again by creating the multiple campaigns with different parameters. To create additional campaigns you again need to go to your home page Click on “ All Campaigns” at top and the click on Blue (+) button > New campaign.
You can try different keywords or type of ads you want to run etc. You can also run your own tests to see which campaign runs better and how to improve your results or conversion rates. By making small changes yet significant changes you can ensure that your ads perform better than your competitors.
We hope this step-by-step guide would help you to Create and launch your Google Ads successfully. Make sure to be consistent. Try to run your campaign for the minimum of 3-6 months at least. This will increase your brand value and visibility and increase ROI and conversion rate with significant numbers.
